Search engines love the text and so do humans. But the rule is that the text should be good and understandable. To attract people, the content should be meaningful and simple so that viewer can understand what you wanted to say.
Suppose, if we compare your website with a good dish then keywords are ingredients to prepare that good dish. As you all know, how disgusting it could be if something goes wrong in ingredients, in the same way, if keywords are not selected and used properly, then one cannot expect a good rank for his/her website.
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