Saturday, February 19, 2011

Content Writing


Search engine spiders or crawlers love the text. They don’t understand the videos, flash pictures and images. Everything is a block of text for them. The more a page has text, the more the spiders love that page. And the love of spider brings loads and loads of traffic to your site. Hence, to get a good rank and top the search engine results pages, you need to have a site with lot of good content.

Following are certain guidelines that one should follow while writing content for their page.

  •  Make sure that you write a content or article for humans and not for spiders or some other software.


  • When a human user or visitor reads an article on your site, it shouldn't make him cry or laugh!!!


  • Do not stuff the article with full of keywords. If you do so, search engines will penalize you for spamming keywords.


  • The content should be short and simple. It should be informative and easily understandable for any one.


  • Make sure that the data and information on your site is 100% reliable and not misleading. If that is not the case, people lose faith on you and your site and they won’t be interested in visiting it again.


  • Do not divert away from the topic at any point of time because that would make the viewer frustrated.


  • Keep yourself in the shoes of visitor and write the articles. Understand what people want from your articles, and give them what exactly they want.


  • Use simple English and make sure that there are no grammatical or spelling mistakes.


In short,


  • The content should be meaningful.

  • The content should be relevant to the title.

  • The content should be informative.

  • The content should be easily understandable.

  • The content should be reliable.

  • No grammatical or spelling errors.



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