Off page SEO is all the techniques that one can get other site owners to use which in turns boosts the rank of the site.
Off page SEO is very important as it is called heart and soul of successful SEO campaign. Accepted that on page SEO is equally important but the world comes to know the existence of the site only with off page SEO techniques. Though a site has wonderful content and very well designed, but if no one knows about the existence of that site and no one has referred it as an authoritative source, why will any search engine notice it and rank it???
Off page techniques include back link building, article submission to websites like article base, ezine articles etc, directory submission, forum participation etc.
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