Don’ts while selecting keywords
- Do not try to waste your time on optimizing your site for business name. I do not say that you should not optimize your business name, but don’t waste too much time on that. If someone knows your business name, why do they choose search engine to find you. The people who know your business name would directly hit the web address in the address bar and come to your site. Your target should be on attracting unknown people.
- Do not blindly copy the keywords of your competitors. Do some research and find out the keywords which have less competition. SEO is all about finding the keywords which are highly used by users and under-used by your competitors.
- Don’t try to optimize your site for business terms. You may be well aware of that word, but it will be jargon for most of the people.
- Do not stuff the articles with keywords. Humans find it frustrating.
- Do not try to optimize much for single words. Instead, try to optimize for two or three set of words. Most of the people use two or three word combination to narrow down their search.
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