How to choose right keywords

Choosing right keywords is a very important step in SEO. Keywords are like ingredients while preparing a dish. Just like you end up preparing a worst meal when you choose wrong ingredients, your website optimization also goes for a toss if you do not choose right keywords.

Let me give you an example on how important is to choose right keywords. Let us assume that you want to get more visitors to your website that sells spectacles and goggles for very cheap rate. The apparent keyword choice would be “goggles and sunglasses”.  But if you use this keyword to optimize your site, then you are competing against 3,720,000 websites (type the keyword goggles and sunglasses in the search box of goggle). Now, try typing the word “sunglasses and goggles” in Google.  The search result returns 393,000 results. Great!!!!!! That means you are just competing against 393,000 websites. Even a kid of class five will say that he would prefer to compete against 393,000 websites rather than three million plus websites.

What you have done till now is just half the battle. You also should know how many people are searching the internet using your keywords. Because, if no one is searching the web world using your keywords, then what is the use of optimizing your site such ones????

Follow the following guidelines while choosing the keywords

• The searches for your keywords should be more than or equal to 2,000 per month
• The number of websites using your keywords should be in thousands in Google.
• The number of websites having backlinks for your keyword shouldn’t be more than one thousand in Yahoo.

Understand the above guidelines line by line. If you have any doubt read it again. Read them until you understand them. Once understood, digest them.