Keyword Proximity

Keyword Proximity rule state that you should always put the keywords that make up your key phrases together. Keyword Proximity can be better understood with the following example. Consider two words below.

• Optimizing keywords and key-phrases

• Keyword Optimization and Key-phrase optimization

When you consider both these words, the first one is good to read and is written in good English. But when it comes to search engine optimization, the second word will rank good as the keywords “Keyword Optimization” and “Key-phrase Optimization” are together and very close to each other. Sometimes, you feel that the text doesn’t look good for humans by following this rule. In such cases, make sure that the keywords are not too far from each other.

Search engine spiders are blind. They are software. They feel that a page having text with searched keyword repeated good number of times or page back linked with anchor text of that keyword is more relevant to the searched keyword.