Use Keywords In Content Effectively

Find out the keywords which are searched widely by the people on internet. You can use free Google keyword tool, to see how many people are searching for your keywords every month. Don’t go by the competition bar in the Google keyword tool, as it doesn't give you the actual competition. The Google keyword tool is designed for the advertisers and only tells the competition among the advertisers.

Remember, “Google Keyword Tool is only used to find the number of people searching for a particular keyword.”

Now check how many websites have that keyword in them. You can use search engines to get this data.

Do some research and find the keywords which are searched more and used less in other websites. These are the phrases that drive traffic to your website. Find around 100-150 such keywords and use them in your website. It is highly difficult to manage such huge number of keywords list and I know you must be wondering how to use them on your site. Follow the following simple suggestions given below and all your doubts will burst like a balloon ;-)

Make sure that the top 6-7 keywords with highest weightage out of 100-150 keywords are used on your home page and scattered throughout the website.

Remaining keywords can be confined to specific pages of the website.

For your information:-

The phrases that are scattered throughout the site are called site wide phrases

The phrases that are confined to specific page are called deep phrases.

Keyword Splitting

Keyword splitting is process of creating a special page for each keyword so that the keyword prominence, proximity and density are not affected. Consider the example below

“Optimizing keywords and key-phrases”

Now if my keywords are “Keyword Optimization” and “Key-Phrase Optimization”, then using the above key-phrase “Optimizing keywords and key-phrases” will affect my keyword prominence, proximity and keyword density. Instead of that, if I have a separate page for Keyword Optimization which will not talk anything apart from keyword optimization, then I can increase all the three factors discussed above. So try to split your key-phrases into different pages (wherever it’s necessary) rather than writing the whole content on a single page.

Keyword Splicing

Keyword Splicing is defined as process of combining two or more key-phrases into one key-phrase. Keyword splicing needs a little bit of experience as over doing this will annoy your viewers. Try to mix your top keywords wherever it is possible to make it one meaningful long chain of key-phrase.

For example, consider the two keywords

• Web designing services

• SEO Services

If you have a company that provides services on both Web-designing and SEO, then optimizing your site with a key-phrase “SEO and Web-designing services” will fetch you good results. This process of merging two keywords into one is called Keyword splicing.